Insights.
What we’re learning about how people find and judge organizations and businesses online.
Nothing here yet. The first pieces are being written.

A critical PHP flaw puts nonprofit WordPress sites at risk worldwide
A critical PHP flaw affects WordPress sites. Updating plugins doesn’t fix it.

Israeli spy firms are turning online ads into a weapon. Mexico is in their sights.
Spyware that infects a phone just by showing it an ad, and Mexico is among its targets.

Two quotes for the same website can be far apart. What are you actually paying for?
The price depends less on page count than on a few decisions most people don’t know they’re making.

Before anyone contacts you, they check your website. What are they looking for?
Customers, funders and partners all look at your site before they reach out.

The people looking for you asked an AI bot first. Were you in the answer?
Customers, families, funders and reporters now ask an AI bot before they contact anyone.

What does ChatGPT say when someone asks about your business? Here’s how to check.
Four questions you can paste into any AI bot today.

AI can build your website by dinner. Who checks whether it works?
AI made building a website fast and cheap. Checking whether it holds up still takes a person.

38% of Mexican businesses use AI. Only 3% have gone past the basics.
Most Mexican businesses that use AI stopped at the first step.

Free AI visibility check
Tell us your business or organization and we’ll send back what AI bots say about it, within 48 to 72 hours.
