In developing Lynn Olney's website, we strove to convey his personality and passion for his clients and his southern Colorado legal practice. A warm color scheme and a soft serif font was used to highlight Lynn's personality and his practice throughout his site.
We work with Lynn to create anonymous case studies on his site. These case studies are often similar to legal situations confronting his site's visitors. The case studies also provide ever-increasing content that attracts the attention of the major search engines. We also kick-started the visibility of Lynn's new site through a Google advertising campaign.
Instead of asking visitors to fill out an impersonal web form, we encourage visitors to talk directly with Lynn, gather the appropriate documentation and visit Lynn for an introductory consultation. Once potential clients talk and meet with Lynn, they immediately recognize the professionalism, compassion and exceptional knowledge that Lynn can bring to their case.