AI visibility (AEO) for organizations and businesses.
Answer engine optimization. When a customer or a funder asks an AI bot who does your kind of work, it answers with a few names. We work to make yours one of them.
Who’s a good physical therapist near me with evening appointments?
Two names come back: a clinic chain with hundreds of reviews and a practice featured in a local health guide. Both have complete Google listings with their hours and services spelled out.
Your practice wasn’t in the answer.
The question gets asked whether or not you are in the room.
Search used to hand people a list and let them choose. AI bots hand people one answer, already narrowed. Being on page one of a list you were never shown is not a position you can recover from.
These are not hypothetical queries. They are the shape of what people now type instead of opening a search page and clicking through five tabs.
A customer, comparing options on their phone
Which accounting firms near me work with small restaurants?
They’ll call one of the names that comes back. The rest never hear about it.
A funder or a buyer, building a shortlist
Who are the strongest options for this in our region?
Before anyone picks up a phone, and before you know you were considered.
A parent, at eleven at night, in Spanish
¿Dónde hay un dentista para niños cerca de mí que hable español?
In the language they think in. They’ll go with the first answer they get.
Three things decide whether you are in the answer.
Most of what’s sold as AI optimization aims at the wrong thing. You can’t change what a model learned in training on any timeline that matters. What you can change is what it finds when it searches before answering: whether it finds you, and whether what it finds is clear enough to repeat.
It comes down to three jobs. Each one is harder, and worth more, than the one before.
Can it tell who you are?
To an AI bot, most businesses and organizations look like several different things: a legal name, a brand name, an old acronym, three web addresses and a directory listing with a dead address. Pulling that into one clear identity, with one main address and code that machines can read pointing to it, is the starting point. It’s also the fastest thing to fix.
Can it lift a fact from your site?
AI bots summarize. Copy written to sound inspiring summarizes to nothing, because there’s nothing in it to carry. Say who you serve, where, how many, since when, in what languages and at what cost, plainly, in text, on a page. Vague language is why you don’t get quoted.
Does anyone else confirm it?
This one decides most answers, and almost nobody sells it, because it takes real work. An AI bot trusts what other sources say about you far more than what you say about yourself: your Google Business Profile, review sites, industry and local directories, partner and funder pages, and local press. Your own website is the weakest evidence there is about your own business or organization.
The hardest of the three, and the reason the other two aren’t enough on their own.
Ask it in Spanish and the answer gets thinner.
Where’s a clinic near me that sees patients without insurance?
A full paragraph naming several clinics, with neighborhoods, hours, what each one costs and two links.
¿Dónde hay una clínica cerca de mí que atienda a pacientes sin seguro?
A shorter answer full of hedges, one national directory and a suggestion to search locally.
The clinics didn’t change between those two answers. What changed was how much information exists in Spanish. There’s far less Spanish-language material for an AI bot to find, and far fewer Spanish pages that say anything plainly. If your customers or the people you serve ask in Spanish, that gap is the whole problem. It’s also the least crowded ground in this field.
Measure it, fix it, measure it again.
- 01
We start with a baseline
We ask the questions your customers, clients and funders actually ask, in the AI bots they use. Then we record where you show up, what gets said about you, what’s wrong and who gets named instead.
- 02
We fix what it found
We fix how your site says who you are and what you do. Then we plan the places outside your site that need to say it too, like your Google Business Profile, directories, reviews and partner pages, and work through them with your team.
- 03
We measure again
AI answers shift from week to week. We rerun the same questions every quarter, so you can see what moved and keep your place.
Who’s a good physical therapist near me with evening appointments?
Three practices, including yours, with your hours, the insurance you take and the evening appointments you actually offer.
This time, you’re in the answer.
Two honest notes
Nobody can guarantee you a spot in an AI bot’s answer. Anyone who promises that is selling something they can’t deliver.
You’ll see llms.txt recommended everywhere, but AI bots almost never read it. We’ll add one to your site because it costs nothing, but it isn’t the work and we won’t bill it as if it were.
What does AI say about your organization?
Start with a free check in 48 to 72 hours. Go deeper with the full audit.
Free check
Free, back in 48 to 72 hours
- We ask 5 questions a real customer, client or funder would ask about your kind of work
- We ask them in ChatGPT and in Google’s AI answers, in the language your audience uses
- Asked in a fresh session, so the answers reflect what a stranger sees
- You get screenshots of the actual answers, so you see exactly what they see
- Plus who gets named instead of you, and the 3 fixes that would help most, in one short email
Full audit, $300
Report in 5 business days, plus a 30-minute call
- 25 questions written with you, covering customers, clients, partners, funders and press
- Asked in English and Spanish across 5 AI tools: ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers
- A check of what feeds those answers: your Google Business Profile, directory listings, reviews, your website and the other sites that mention you
- A written report with where you show up, every wrong or outdated fact, and who gets named instead and why
- Every fix ranked by impact and effort, and a 30-minute call to walk through it
- An invoice and a payment link before any work starts