Insights.

What we’re learning about how people find and judge organizations and businesses online.

A coin-operated viewing telescope pointed at the sun setting over a tree line

Someone asked an AI bot about your business this week. Do you know what it told them?

The answer isn’t built from your homepage, and it’s often older than you’d expect.

Isaac Lopez·August 5, 2026·7 min read

Nothing here yet. The first pieces are being written.

A single yellow tree standing out in a dense green pine forest

What does ChatGPT say when someone asks about your business? Here’s how to check.

Four questions you can paste into any AI bot today.

Robotic arms sorting cardboard boxes on blue conveyor belts

AI can build your website by dinner. Who checks whether it works?

AI made building a website fast and cheap. Checking whether it holds up still takes a person.

A pink courtyard with arched doorways, wide steps and a single potted plant under a blue sky

38% of Mexican businesses use AI. Only 3% have gone past the basics.

Most Mexican businesses that use AI stopped at the first step.

Sunlight through blinds casting stripes across an orange wall

The people looking for you asked an AI bot first. Were you in the answer?

Customers, families, funders and reporters now ask an AI bot before they contact anyone.

A violet corridor of stepped walls

October 12, 2026

Two quotes for the same website can be far apart. What are you actually paying for?

The price depends less on page count than on a few decisions most people don’t know they’re making.

A cobalt blue wall beside a white one, with a single window

October 12, 2026

Before anyone contacts you, they check your website. What are they looking for?

Customers, funders and partners all look at your site before they reach out.

An aerial view of green rice terraces with one person walking between them

Free AI visibility check

Tell us your business or organization and we’ll send back what AI bots say about it, within 24 hours.