What international companies need from their website when they open in Mexico
A new plant or office in Mexico is judged first by candidates, suppliers and neighbors on their phones. What your Mexico pages need, in what order, written for the people here.
November 12, 2026Last updated November 12, 2026
The new plant has a ribbon, a sign and a press release. The engineer you most want to hire hears about it from a friend, searches the company name on her phone and lands on a global homepage in English. It talks about shareholder value and a facility in Ohio. There’s no Spanish, no address in Mexico and no way to apply. She closes the tab and looks up the competitor that opened down the highway last year, whose careers page loads in Spanish and lists the shifts.
The company and the engineer are made up. The situation is common, and it’s getting more common. According to the Secretaría de Economía, Mexico received 36,872 million dollars in foreign direct investment in 2024, a record at the time. The same report says 54% went to manufacturing, and that the United States accounted for 45% of the flows, followed by Japan and Germany. Most of those companies arrive with a website built for another country, another language and another audience.
None of this is about permits, taxes or labor rules. Your lawyers and accountants handle those. This is about the first impression your company makes on the people who will work with you here, and most of them will meet you on a phone screen before they meet you in person.
The people checking you out aren’t your global customers
Your global site was built for buyers, investors and analysts. In a new location, the first visitors are local, and they want different things:
- Candidates want to know whether you’re hiring, what the shifts are, how they’d get there and whether people like working for you.
- Suppliers want to know how to get on your vendor list and who to talk to without emailing a headquarters inbox in another time zone.
- The industrial park, local business groups and nearby companies want a contact who answers.
- Local press want a name, a photo and two sentences on what you make here.
- Neighbors want to know what the trucks are for.
None of them is looking for your annual report. If your site can’t answer these questions in Spanish, in a minute, people fill the gap with guesses, rumors and the competitor’s careers page.
Build a Mexico section with its own pages
Many global sites handle a new country with one line in the “Locations” list. That line is fine for investors. For everyone else it’s a dead end.
A Mexico section can be small and still do the job. Four or five pages usually cover it: who you are in Mexico and what you make here, the facility with its address and a map, jobs, suppliers, and news. Add the details people actually need when they show up: which gate visitors use, where trucks go, the hours for deliveries, a phone number that rings in Mexico.
Whether it lives inside the global site or on its own .mx address is a decision for your team. Either can work. What matters is that someone searching for your company and the city they live in lands on it, and not on the page about Ohio.
Write the Mexico pages in Mexican Spanish
A translated corporate page reads like an instruction manual. A page written for Mexico sounds like a company that plans to stay.
The difference shows up in small words. Job titles that nobody here uses. “Benefits” translated literally when people look for what’s included in the package. Sentences that run the length of a paragraph because they were translated from a different rhythm. Mexican readers notice these things right away, and they read them as distance.
That takes a writer who knows the local terms, plus a review by someone on your Mexico team before anything goes live. A translation plugin won’t get you there. We wrote more about the difference in a bilingual site is not a translated site.
Your careers page will do more work than any other page
For a new operation, the careers page will likely get a big share of local visits, and almost all of them will be on a phone. In Mexico, 97.2% of internet users went online with a smartphone in 2024, according to INEGI.
Picture who’s opening it: an operator finishing a shift at another plant, a recent graduate on a bus, a parent checking whether the schedule works with school pickup. What they want to see, in this order:
- The open roles, in Spanish, with the shift and the location.
- How they’d get there, and whether there’s company transportation.
- What’s included beyond the salary, described the way people here describe it.
- Photos of the real place: the floor, the cafeteria, the team. Not a stock photo of a handshake.
- A short application that works on a phone. If it asks them to upload a CV from a desktop, many will stop there.
A clear page answers the questions your HR team would otherwise get by phone and WhatsApp, a hundred times a week.
Give the facility its own place on Google
The plant or office needs its own Google Business Profile, with the correct address, the visitor hours, a local phone number, photos of the entrance and a link to its own page on your site. Without it, Google guesses from whatever it can find, and drivers, candidates and visitors end up at the wrong gate or at the old warehouse the building used to be.
The same goes for AI bots. When someone asks one whether your company is hiring in their city, it answers with whatever it can read about you. If the only thing it can read is a global press release, that’s the answer they’ll get.
Tell local suppliers how to work with you
A new plant gets a flood of emails from local companies that want to sell to it: packaging, maintenance, cleaning, transport, food service. Without a page to send them to, they find any address they can, including the CEO’s.
A simple supplier page saves everyone time. It says what you buy locally, how to register as a supplier, what information to send and who reads it. You don’t need to list your requirements in detail. You just need a clear front door.
Decide who updates it here
The global web team is busy and several time zones away. If every job post and every phone number change goes through a ticket at headquarters, the Mexico pages will be out of date by spring.
Agree early on who in Mexico can publish what: HR posts jobs, the plant manager updates visitor information, communications approves news. Set the site up so they can do it themselves within the brand’s rules, with a short guide and a person to call when something breaks.
Where to start if you’re opening soon
If the plant opens in a few months, you don’t need everything at once. A sensible order:
- The facility page with address, map and a local contact, plus the Google Business Profile that points to it.
- The careers page in Spanish, built for phones.
- The supplier page.
- The “who we are in Mexico” page and a place for local news.
The first two do most of the work in the first year.
If your company is opening in Mexico and you’d like a site that works for the people here, book a 30-minute call. We build sites in English and Spanish for organizations on both sides of the border.
