A bilingual site is not a translated site
A translate widget makes a page readable. It does not make an organization credible to the community it is trying to reach.
July 21, 2026

The opening paragraph carries the argument in one or two sentences, so a reader who stops here still leaves with the point.
Body copy runs at a reading measure with a live margin to its left and a rail to its right, so emphasis has somewhere to go other than down the middle of the page. These paragraphs exist to show rhythm rather than to say anything.
A section heading, sized to sit under the title
Headings break a long piece into passages a reader can navigate, and give assistants a structural signal about what the article covers.
00% a figure worth carrying away, set inside the sentence it belongs to rather than stacked as a tile.
Source, with a dateA paragraph beside the rail shows how the two columns sit together at reading width.
A pull quote spans the margin and the rail, and is the one dark interruption in the body.
A second section
- A numbered step, written as one sentence so it does not read as a bold label followed by an explanation.
- The numeral hangs outside the measure, in the margin, rather than sitting in a bulleted column.
- Steps earn the format when the items are genuinely sequential. When they are not, prose is the honest choice.
The paragraph after a list closes the thought rather than opening a new one.



