A LatinxEd leader speaks into a microphone in front of a workshop poster written in Spanish

Fifty-one educators, in their own words.

Nuestra Esperanza: What Latinx Education Leaders Need to Thrive is a 2024 issue brief from LatinxEd, built on a survey and focus groups with its Fellows. We designed it.

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A research brief made mostly of other people’s words.

LatinxEd invited all 100 of its Fellows to take a survey and join focus groups about what it’s like to lead in North Carolina education. Fifty-one took part. Most of the brief is their stories, told at length, and a design that trimmed people down to pull quotes would have missed the point.

The cover and contents page of Nuestra Esperanza

Room for the long quotes

The quotes run long on purpose, often a full paragraph, with a big quotation mark up front and the speaker’s name at the end. The names are pseudonyms, to protect the people who spoke candidly.

Photos from LatinxEd’s own events, shot by Alberto V. Gonzalez of AV Creatives, sit between the quotes so the pages never turn into a wall of text.

Pages on access to opportunity, with long participant quotes and event photos

Two halves, two colors

The findings come in two parts. The costs of trailblazing, four challenges lettered A to D, are set in blue. The sources of hope that keep people in the work, numbered 1 to 4, are set in pink. You know which half you’re in before you read a word.

The four costs of trailblazing in blue, and the four sources of hope in pink

The numbers on one spread

The methodology gets a pink spread of its own: participants mapped by county across North Carolina, 51 people from 21 counties, next to their education, teaching experience and current jobs. It’s the page a skeptical reader flips to first, so everything on it reads at a glance.

The methodology spread: participants by county and their education and roles

A small brand inside a bigger one

Nuestra Esperanza got its own identity inside LatinxEd’s: two pinks, Agrandir Narrow for headlines and Libre Baskerville for reading. Every color pair was checked against the WCAG 4.5:1 contrast standard, so the pink stays readable.

About LatinxEd, with a group photo of LatinxEd Fellows
The power of cultura, with a quote and an event photo
The Nuestra Esperanza brand page: colors, fonts and the accessibility check