Insights.
What we’re learning about how people find and judge organizations and businesses online.
Isaac Lopez·August 5, 2026·7 min read
Nothing here yet. The first pieces are being written.
The real cost of a website shows up in year three
The quote is only the first payment. Here’s what to add up before you choose.
To Google, your bakery is a bar
A wrong category or old hours on Google Maps costs customers you never hear about.
If your business only lives on Instagram, AI bots can’t see you
Instagram blocks the crawlers AI bots use. Your business needs a place of its own.
When your agency stops answering, who owns your website?
If the domain is in someone else’s name, so is your website. How to check in two minutes.
Your website’s WhatsApp button won’t answer itself
A WhatsApp button moves the wait from your site to your chat. Here’s how to shorten it.
AI bots recommend businesses the way your know-it-all aunt does
AI bots repeat what they hear about you, right or wrong. You can shape what they hear.
Before booking with you, your US patient shows your site to her daughter
Patients who cross for treatment check your site with family first. Here’s what reassures them.
Who reads what people type into your website forms?
Every form on your site collects real people’s details. Follow one message and see where it goes.
Before they give, donors google you
A new donor checks your site before giving. Here’s what convinces them and what scares them off.
The donation that got lost in a phone note
Many donations get lost between the urge to give and the payment. Count your steps.
Why nonprofits are leaving WordPress for Webflow
Two nonprofits left WordPress so their own teams could run the site. Here’s what they gained and what it costs.
When your website outgrows Squarespace or Wix
Website builders save time at the start. Here’s what happens when your site outgrows them.
A critical PHP flaw puts nonprofit WordPress sites at risk worldwide
A critical PHP flaw affects WordPress sites. Updating plugins doesn’t fix it.
Israeli spy firms are turning online ads into a weapon. Mexico is in their sights.
Spyware that infects a phone just by showing it an ad, and Mexico is among its targets.
Two quotes for the same website can be far apart. What are you actually paying for?
The price depends less on page count than on a few decisions most people don’t know they’re making.
Before anyone contacts you, they check your website. What are they looking for?
Customers, funders and partners all look at your site before they reach out.
The people looking for you asked an AI bot first. Were you in the answer?
Customers, families, funders and reporters now ask an AI bot before they contact anyone.
What does ChatGPT say when someone asks about your business? Here’s how to check.
Four questions you can paste into any AI bot today.
AI can build your website by dinner. Who checks whether it works?
AI made building a website fast and cheap. Checking whether it holds up still takes a person.
38% of Mexican businesses use AI. Only 3% have gone past the basics.
Most Mexican businesses that use AI stopped at the first step.
We’re a Webflow Certified Partner. Here’s what that means for you.
Webflow approved us as a Certified Partner. Here’s what that means for your organization.
Free AI visibility check
Tell us your business or organization and we’ll send back what AI bots say about it, within 48 to 72 hours.