Second time on the ballot, first woman in the office.
Brand and both campaign websites for Beth Kennett, who lost the Burlington mayor’s race by 176 votes in 2023 and won it two years later.
Visit bethformayor.comOne shot at being taken seriously, twice.
A first-time candidate for mayor has to look established enough to be credible and different enough from the incumbent to be worth the change. In Burlington, the website is often where voters make that call.
In 2023, Beth lost by 176 votes. Two years later she ran again, which meant a site that acknowledged the first run without living in it, and a brand that felt familiar to people who remembered her and fresh to everyone else.
A brand that looks like a person
We designed the identity and both websites. The mark is a plain wordmark in a rule box: her name, the office and nothing else. Campaign design drifts toward flags, eagles and italics, and it all starts to look the same. A candidate nobody has met yet is better served by looking like a person than a party.
The mark had to work everywhere a campaign shows up, from a card handed over at a door to a yard sign read from a moving car.
Every page built around one action
The homepage leads with a single action, whether that’s donating or signing up for updates. Each issue gets its own section so a voter can find the one they care about without reading a whole platform. The campaign team kept the site current themselves, adding endorsements as they came in.
The result
On November 4, 2025, Beth Kennett was elected mayor of Burlington with 4,237 votes to 3,640. She is the first woman to hold the office in the city’s history.
A website doesn’t win an election. Volunteers, door knocking and a candidate people trusted did that. The site’s job was never to be the reason someone hesitated, and across two campaigns it wasn’t.
“Isaac’s questions, collaboration and web design skills helped to create a beautiful website that communicates who I am and what I stand for. When I began working with Isaac on my website, I was overwhelmed by creating content. Isaac helped to make that process so much easier.”