Resources.

Writing and tools from the studio, on AI visibility, budgets and bilingual practice. Made from client work rather than from a keyword list.

The answer is not on your website

Somebody is asking a machine about your company this week, and getting an answer you will never see.

Nothing here yet. The first resources are being written.

Four questions, two languages, twenty minutes. Almost nobody has done it.

Producing a page is close to free now. Deciding whether it is any good did not get cheaper at all.

Thirty-eight percent of Mexican businesses use AI. Three percent use it properly. That gap is the opportunity.

The published ranges come from firms who bill them. Here is the view from 110 projects.

The difference is obvious to the people who matter most and invisible to everyone else.

Four things get checked before a funding conversation ever starts.